-March 5, 2015-
Today I had the opportunity to meet with new clients, Dr. Brad Double and Dr. Chuck Ferry of Double Chiropractic.
Photoshoot with these two today…Some great new marketing materials in the making for their business. #DigitalMarketing #DoubleChiropractic #GrangerGraphicDesign
Focus: Creating A Marketing-Based Site.
Here are some tips that we use, to plan websites that create results:
ATTRACT
Who is my audience?
Search engine optimization – Can people find your site by doing a simple search?
Persona and brand development – What do you want to be known for?
INFORM
What does my audience want?
Information design – Is the information simplistic and easy to follow?
Visual design – Do the layout and images help to draw the customer in?
Content strategy – Will your audience have a better understanding of your products/services?
ENGAGE
What do I want from my audience?
Lead generation – What do you want your customer to do? Subscribe, Contact, Register etc. This should be clearly laid out on each page.
Calls to action – What points of engagement are available to your customers through your site?