Focus: Creating A Marketing-Based Site.
Here are some tips that we use, to plan websites that create results:
Who is my audience?
Search engine optimization – Can people find your site by doing a simple search?
Persona and brand development – What do you want to be known for?
What does my audience want?
Information design – Is the information simplistic and easy to follow?
Visual design – Do the layout and images help to draw the customer in?
Content strategy – Will your audience have a better understanding of your products/services?
What do I want from my audience?
Lead generation – What do you want your customer to do? Subscribe, Contact, Register etc. This should be clearly laid out on each page.
Calls to action – What points of engagement are available to your customers through your site?