Online Presence

An Online Presence

Did you know that the top three ways your website is located is through 1. Organic Search, 2. Other (Content/Email/Referrals) and 3. Social Media?

Therefore, it is very important to maintain and promote these. Why are these important? Because more traffic results in more leads and more leads result in more sales and more sales result in more income for your business. Let’s be honest, what business doesn’t want more income? More income allows you to do so many things with your business, whether it is growing your business, or improving your business, or rewarding your employees for a job well done. There is always a great reason if not many great reasons to want to continue to improve your business. So, let’s dive into these a little further.

Organic Search is when your website excels at organic search engine optimization.

“Organic SEO is an online marketing strategy made up of smaller sub-strategies, like keyword research and link building, that help your website rank at the top of organic, unpaid search engine results pages.” Organic Search is located through a search engine using a keyword that is also reflected in your website. This method focuses primarily on keywords, so it is of the upmost importance that your website has as many keywords as possible, related to your industry, throughout the entire content of your website, as well as in the headers, footers and any sub text. Another great way to master Organic Search is to be sure to focus on your link building. Why is this so important to your business, you might ask? Organic Search Engine Optimization is really important because sources show that 75% of searchers only look at the first page of a search engine’s results. Therefore, is very important for your business to be listed on that first page, otherwise your business will be missing out on so many sales opportunities.

The next largest source of internet traffic that drives users to your website is through content, emails and referrals. Content is very important to drive traffic to your business website, not only content in general but content that is also current and relevant. In addition to your website’s content, another great way to drive users to your site is to continually generate new and exciting blog posts. Blog posts are also helpful because you can direct traffic from your social media platforms to your website. Emails are important as well. These could very from sending general emails, to newsletter emails, to email campaigns. This is an important way to keep in touch with your customer base, and your potential customer base. Referrals are the other way that users access your website. “Referral traffic describes the people who come to your domain from other sites, without searching for you on Google. When someone visits a link from a social network or website and they end up on another site, tracking systems from Google recognize the visitor as a referral.” These compiled together are the second largest source of traffic to your website.

On Facebook alone, there are 1.82 billion users active every day

The third largest driver of traffic to your business website is Social Media. On Facebook alone, there are 1.82 billion users active every day. Instagram has 500 million active daily users and 2 billion users log into YouTube every month, watching over a billion hours of video every day. With so many active users of these social media platforms, if you are not currently using them to your business’ advantage, you are leaving sales revenue on the table. Not only is it important to have a good social presence across the major social media platforms, it is also important to continually organically post for your business as well as invest in paid ads on social media. When your company does any kind of post, be sure to link back to your website as well. This will help with your referrals to your website, it also helps to create a strong social media profile for your business. “Social media sites are some of the most valuable sources of referral traffic today. Studies show that up to 89% of marketers see social media generating more exposure for their company. Additionally, efforts on Facebook, LinkedIn, Twitter, Instagram and more helped to increase traffic for 75% of organizations. Every time you share a piece of content on social media, you have the opportunity to build your follower relationships, improve your SEO and create an opportunity to send referral traffic to your website. To take full advantage of referral traffic through social media, businesses need to engage with their audience and build relationships on each of their networks.” Paid ads on social media platforms are also a great tool if you would like to speed up the process to increase your leads and turn your leads into sales. Because there is such a large amount of users on social media every day, your ads will be seen and responded to, and your cost per lead is usually kept minimal in comparison to other ways of advertising. One of the awesome keys to social media ads, specifically Facebook leads, is that you are able to gather contact information for people who are interested in learning more about your products or services. This can make a huge impact on your conversion rate, because you are able to follow up with specific people who have already expressed their interest. If this sounds good, but you don’t have time, or aren’t sure how to do this, please let us know. This is one of the services we take care of for our clients. 

With these three key areas in implemented, traffic to your company’s website will increase, this results in more leads, and ultimately more sales for your business. We are passionate about helping you and your business thrive! We hope that this has helped give you some insight for things you could do to help your business. If you would like more details about this, please feel free to reach out to us. We would be happy to answer any questions you may have. If this sounds good, but you don’t have time, or aren’t sure how to do this, please let us know. This is one of the services we take care of for our clients, and we would be happy to talk further with you!

Thank you so much for taking the time today to learn with us! Increasing your business’ sales is our passion. We love to help our clients learn how they can take their business to the next level and thrive in their area! We hope you have a wonderful day and enjoy celebrating this Holiday Season!

Sarah and Faith


4 proven ways to generate leads online


As a business owner, you rely on word-of-mouth and referrals for new business. Where can you turn when your referral stream dries up? Here are four ways to start generating leads that won’t break the bank.

Build a Mobile-Friendly Website
According to our research, 97% of consumers find and research local businesses online. Over 70% will find your business on a mobile device. To make sure your business is found, you need a mobile-friendly website. There are many DIY resources available or you can have a professional help you design an engaging website.

Google My Business
Have you thought about building a free business profile that lets you manage how your business appears on Google search and maps? You can also add pictures or videos! It is a great way to get found online by customers looking for your products and services.

Search Engine Optimization
SEO is an online strategy using keywords to direct traffic to your website and/or generate calls to your business.

Social Media Campaigns
Have you created a social media page such as Facebook, specifically for your business? Facebook can be a great resource for potential new customers. Ask your friends and family to help by sharing your posts with their network.

Leave It to a Team of Experts
You can create many of these services on your own, but it does take time to manage and optimize them. Our team of experts can help. Contact us today to begin the conversation.

We’re Excited to Announce That We’re Rebranding!

We’re Excited to Announce That We’re Rebranding!

As a valued client, I want to let you know that as of February 2020, we’re rebranding. As a part of our rebranding strategy our company name will change from Granger Graphic Design to The Marketing Machine Co. This name change is part of our strategy targeted to emphasize the strength of our capabilities, growth, and our commitment to helping our clients in the marketplace.

After some in-depth research, market analysis and talking with some of our clients, we feel the rebranding of Granger Graphic Design will enable us to expand upon our services, accomplish local and global growth objectives and to foster and develop new client relationships. This puts us in the position to be more competitive in the marketplace, and the new name is a better representation of the services we offer to our clients.

What this means for our existing clients is that it’s business as usual. You will continue to receive the SAME EXCELLENT LEVEL OF CARE AND QUALITY OF SERVICE that you have come to experience. And as we launch this exciting next step, we’d like to take the time to thank our loyal clients and business partners for your trust and friendship in business. Without you this would not be possible.

As you notice changes in our branding, graphics and promotions, we would certainly love to connect with you. Feel free to reach out with any thoughts, requests, or compliments. If you enjoy social media, please connect with us. As always, please do not hesitate to call us anytime.

We are grateful for your partnership.


Sarah Granger, MBA

Granger Graphic Design…. Now….The Marketing Machine Co.


4 Steps to a Social Media Strategy

-March 2017-

In today’s day in age, many customers and prospects are using social media sites. Many businesses benefit from engaging with them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be?

Follow these four simple steps to develop a Social Media Strategy that is appropriate for you and the customers you serve.

1. DEFINE YOUR GOALS. What are you trying to accomplish with your social media efforts?
2. DEFINE YOUR METRICS. How will you measure the success of your strategy?
3. DECIDE ON TACTICS. What actions can you routinely take on that help you accomplish your goals?
4. EXECUTE YOUR STRATEGY. Measure and refine.

5 Website Design Tips

– January 2017-

We like to make organized lists to help us organize our thoughts. Here are 5 tips to help improve your website design:

TIP #1: GET THE ATTENTION OF READERS WITH COMMUNICATIVE GRAPHICS. But, be careful to not use too many graphics on a website as you risk overstimulating your visitors.

TIP #2: USE A CONSISTENT THEME. Maintain the same style on all of the pages of your site, so that your visitors will have a good user experience and know what to expect.

TIP #3: INCORPORATE A RESPONSIVE DESIGN. Responsive design means that the website will adapt on format depending on whether the user is viewing the site on desktop or mobile. The site will be optimized accordingly, so to minimize pinching and scrolling on mobile.

TIP #4: USE SIMPLE AND EASY NAVIGATION. Navigation should be easy for all kinds of viewers to use and obvious to  locate. Consider having open navigation rather than collapsible navigation.

TIP #5: YOUR WEBSITE SHOULD BE EASY TO READ. Keep your website text well-organized, and the character spacing up to an optimum level for better readability. If left a mess, visitors will leave your site.

5 Website Design Tips

Budd’s All Tractor Launches New Website

-March 7, 2016-

Congratulations to Budd's All Tractor in the recent launch of their new website. We are grateful for the opportunity to come alongside and offer marketing expertise to help them serve their customers in commercial, residential and agricultural needs.












The problem: Budd's All Tractor needed a website presence in order to reach their clients and potential clients and continue to grow their business. 

The solution: Granger Graphic Design was delighted to work with Keith Budd and Budd's All Tractor in the design of their new website. Their new site is user-friendly and informative for their existing customers as well as potential customers. It is mobile responsive and provides an optimal viewing and interaction experience, easy reading and navigation with minimum resizing, panning and scrolling on mobile devices. 

Please contact us for more information about your website design or digital marketing project.

Computer Ties Launches New Website

-December 2, 2015-

Congratulations to Computer Ties in the recent launch of their new website. We are grateful for the opportunity to come alongside and offer marketing expertise to help them serve their customers in computer repairs, upgrades and installations.

computer ties website design jackson michigan
The solution: Granger Graphic Design was delighted to work with Computer Ties in the redesign of their website. Their new site is user-friendly and informative for their existing customers as well as potential customers. It is mobile responsive and provides an optimal viewing and interaction experience, easy reading and navigation with minimum resizing, panning and scrolling on mobile devices. 

The problem: Their previous website was functional, but was in need of updates to help it align more with current trends. It was not mobile responsive or search engine optimized.

Please contact us for more information about your website design or marketing project.


A Focus on Creating A Marketing Based Website

-September 3, 2015-

Does Your Website Work?
Here are some tips that we use, to plan websites that create results:

Who is my audience?
Search engine optimization – Can people find your site by doing a simple search?
Persona and brand development – What do you want to be known for?

What does my audience want?
Information design – Is the information simplistic and easy to follow?
Visual design – Do the layout and images help to draw the customer in?
Content strategy  – Will your audience have a better understanding of your products/services?

What do I want from my audience?
Lead generation – What do you want your customer to do? Subscribe, Contact, Register etc. This should be clearly laid out on each page.
Calls to action – What points of engagement are available to your customers through your site?
marketing based websites

The Importance of Google Plus for your Business

-August 28, 2015-
Having a Google Plus Listing is one of the most important steps you can take to help people know that your business exists. You can link it to your website, and it certainly helps your business to appear near the top when someone searches for your product category. We can help you setup and link your listing.  
‪#‎GrangerGraphicDesign‬‪#‎GooglePlus‬ ‪#‎WebsiteDesign‬ ‪#‎SearchEngineOptimization‬


Cascades Manor House Launches New Website

-May 6, 2015-
Congratulations to Cascades Manor House in the recent launch of their new website, Facebook and Twitter pages. We are grateful for the opportunity to come alongside and offer marketing expertise to help them effectively serve the area as Jackson's Original Community Gathering Place.
cmh-screenshot copy

The solution: The new website was created with you, the user in mind. Cascades Manor House's new site has greater functionality that is in keeping with the current trends of website design. The site is mobile responsive and effectively carries the vintage, historical flair of the organization's brand. 

The problem: The old website was informative, but functionality and design were lacking. The site's software and appeal were in need of an upgrade.

Please contact us for more information about your website design project.


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