4 Steps to a Social Media Strategy

-March 2017-

In today’s day in age, many customers and prospects are using social media sites. Many businesses benefit from engaging with them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be?

Follow these four simple steps to develop a Social Media Strategy that is appropriate for you and the customers you serve.

1. DEFINE YOUR GOALS. What are you trying to accomplish with your social media efforts?
2. DEFINE YOUR METRICS. How will you measure the success of your strategy?
3. DECIDE ON TACTICS. What actions can you routinely take on that help you accomplish your goals?
4. EXECUTE YOUR STRATEGY. Measure and refine.

Dobben Agency Launches New Website

Congratulations to the Dobben Agency LLC in the recent launch of their new website. We are grateful for the opportunity to come alongside and offer marketing expertise to help them serve their customers in financial planning.
The solution: Granger Graphic Design was delighted to work with the Dobben Agency LLC in the design of their new website. Their new site is user-friendly and informative for their existing customers as well as potential customers. It is mobile responsive and provides an optimal viewing and interaction experience, easy reading and navigation with minimum resizing, panning and scrolling on mobile devices.

The problemDobben Agency LLC needed an updated website presence in order to reach their clients and potential clients and continue to grow their business.

Please contact us for more information about how we can assist you with your website design or digital marketing project.

5 Website Design Tips

– January 2017-

We like to make organized lists to help us organize our thoughts. Here are 5 tips to help improve your website design:

TIP #1: GET THE ATTENTION OF READERS WITH COMMUNICATIVE GRAPHICS. But, be careful to not use too many graphics on a website as you risk overstimulating your visitors.

TIP #2: USE A CONSISTENT THEME. Maintain the same style on all of the pages of your site, so that your visitors will have a good user experience and know what to expect.

TIP #3: INCORPORATE A RESPONSIVE DESIGN. Responsive design means that the website will adapt on format depending on whether the user is viewing the site on desktop or mobile. The site will be optimized accordingly, so to minimize pinching and scrolling on mobile.

TIP #4: USE SIMPLE AND EASY NAVIGATION. Navigation should be easy for all kinds of viewers to use and obvious to  locate. Consider having open navigation rather than collapsible navigation.

TIP #5: YOUR WEBSITE SHOULD BE EASY TO READ. Keep your website text well-organized, and the character spacing up to an optimum level for better readability. If left a mess, visitors will leave your site.

5 Website Design Tips

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