4 PROVEN WAYS TO GENERATE NEW LEADS ONLINE
As a business owner, you rely on word-of-mouth and referrals for new business. Where can you turn when your referral stream dries up? Here are four ways to start generating leads that won’t break the bank.
Build a Mobile-Friendly Website
According to our research, 97% of consumers find and research local businesses online. Over 70% will find your business on a mobile device. To make sure your business is found, you need a mobile-friendly website. There are many DIY resources available or you can have a professional help you design an engaging website.
Google My Business
Have you thought about building a free business profile that lets you manage how your business appears on Google search and maps? You can also add pictures or videos! It is a great way to get found online by customers looking for your products and services.
Search Engine Optimization
SEO is an online strategy using keywords to direct traffic to your website and/or generate calls to your business.
Social Media Campaigns
Have you created a social media page such as Facebook, specifically for your business? Facebook can be a great resource for potential new customers. Ask your friends and family to help by sharing your posts with their network.
Leave It to a Team of Experts
You can create many of these services on your own, but it does take time to manage and optimize them. Our team of experts can help. Contact us today to begin the conversation.
LOOKING TO GENERATE LEADS FOR YOUR BUSINESS?
Let us manage your Facebook Advertising campaign. At times like these, it is important to stay in touch with your client base to continue to build trust. We have packages available for organic Facebook posts and paid Facebook advertising.
How do Facebook Ads work?
Facebook ads are powerful because you can target your exact target market. We can help you reach people based on:
- Demographics: Run laser-targeted advertisements to people based on their interests and online behaviors. We can target specific ages, geographic locations, interests, and much more!
- Website Visitors: Add a retargeting pixel to your website and advertise to recent website visitors. Only 1-2% of visitors convert on their first visit. We’ll use retargeting to increase your rate of conversions.
Why Facebook Ads?
On average, you can spend $5 in your ad spend and reach 1,000 people. In comparison to traditional media, our Facebook advertising services are about 3x less costly.
Get prompt results with Facebook advertising:
Our social media advertising services expedites your results. You can reach people instantly. This means you can generate followers, engagement, and website traffic right away. The more ad dollars you’re able to provide, the more people we can reach. As you reach more people, you open up the door for more awareness, traffic and sales.
Let us help you with your strategy for more leads & better conversions!
Good news! He have just received our commercial drone pilot’s license, which allows us to expand our services to our customers. Capturing aerial drone footage for commercial use requires licensing from the Federal Aviation Administration and a thorough understanding of the regulated airspace, safety procedures, as well as piloting and camera operating experience.
The Marketing Machine Co. ensures your photography / video production will be of the highest quality, safe and well within the law. Pilot certificate and license information is available upon request. The Marketing Machine Co. is licensed under part 107 with the FAA. Drone photography / videography looks at your business or organization from a unique perspective.
How can we help get your message to your customers during COVID-19?
With each passing day, the global impact of the COVID-19 outbreak continues to bring uncertainty for businesses and communities. With a number of our business clients impacted we are here to lend a hand wherever possible.
The Marketing Machine Co. can help you get your message to your clients through your website or social media. With some of the fastest turn around times in the industry we can help you reach your clients and prospects.
What do you need to communicate about your business today?
- Have your hours of operation or staffing levels changed?
- Have your services changed? – now offering curbside pickup or delivery
- Do you need to notify the community about precautions your business is taking to keep employees and patrons safe?
- Is there a particular promotional message you need to share with clients or prospects such as the availability of gift cards that can be purchased and redeemed later?
- Are you worried that clients will assume your business is not operating during this time?
In situations like this, information is power. As a trusted communication and marketing partner we can easily take some of these responsibilities off your plate so that you can focus on what is important: taking care of yourself, your family, your employees and ensuring that you will be able to return to business as usual when the dust settles.
Please contact us to see how we can help you get your message out to your customers.
COVID-19 : We Are OPEN!
Finding yourself with extra time on your hands, due to the pandemic restrictions? Now is a good time to review your website needs and contact us. Or, if you have a specific business need that we can assist with, please let us know. We ARE OPEN and are continuing to meet with folks via phone, email and video chat.
WANT TO FOCUS ON RUNNING YOUR BUSINESS?
Let us manage your social media and digital marketing. At times like these, it is important to stay in touch with your client base to continue to build trust. We have packages available for organic digital marketing and paid advertising. Let us know how we can help.
We’re Excited to Announce That We’re Rebranding!
As a valued client, I want to let you know that as of February 2020, we’re rebranding. As a part of our rebranding strategy our company name will change from Granger Graphic Design to The Marketing Machine Co. This name change is part of our strategy targeted to emphasize the strength of our capabilities, growth, and our commitment to helping our clients in the marketplace.
After some in-depth research, market analysis and talking with some of our clients, we feel the rebranding of Granger Graphic Design will enable us to expand upon our services, accomplish local and global growth objectives and to foster and develop new client relationships. This puts us in the position to be more competitive in the marketplace, and the new name is a better representation of the services we offer to our clients.
What this means for our existing clients is that it’s business as usual. You will continue to receive the SAME EXCELLENT LEVEL OF CARE AND QUALITY OF SERVICE that you have come to experience. And as we launch this exciting next step, we’d like to take the time to thank our loyal clients and business partners for your trust and friendship in business. Without you this would not be possible.
As you notice changes in our branding, graphics and promotions, we would certainly love to connect with you. Feel free to reach out with any thoughts, requests, or compliments. If you enjoy social media, please connect with us. As always, please do not hesitate to call us anytime.
We are grateful for your partnership.
Sarah Granger, MBA
December 30, 2019
As the new year approaches, it’s important for businesses to reevaluate and rejuvenate their social media strategies. In 2020, it will be as important as ever to have an engaging strategy on social media that incorporates creative, visual storytelling, influencer marketing and social customer care. Make sure your business is using these social media trends in 2020 to stay ahead of the game and top-of-mind with your customers.
Social media trends in 2020
4 social media trends you should use in 2020.
- Create purposeful, engaging content
- Use in-the-moment visual storytelling
- Practice social media customer care
- Team up with local advocates and influencers
1. Create purposeful, engaging content
Storytelling has long been a trend on social, and we’ve all heard that “content is king.” But in 2020, you’ll want to post content on Facebook, Instagram and Twitter that not only tells a story, but also encourages audience participation, starts conversations and build relationships.
Think about content you’ve posted, (or content from other brands you love). Now, think about the interaction those posts get. What worked? What flopped? What can you do more of or do better on your social media pages that will get your audience engaging with you across platforms?
On Facebook, post about your newest offerings, deals and developments. It will keep your audience in the loop and will keep them coming back to your page to see what’s new in 2020.
On Instagram, use these social media trends in 2020. Encourage your audience to use a branded hashtag of yours, letting them know if they use it, they could be featured on your profile.
2. Practice social media customer care
Next on our list of our social media trends in 2020 is practicing excellent social media customer care. More and more consumers are turning to social media to review businesses and to get their issues resolved quickly. Your customers are reaching out to you across social media platforms, so be responsive and be there for them. Every mention, comment and wall post that comes in for your business on social media has the power to influence customer opinions of your brand and their likelihood to come by for a visit.
3. Use in-the-moment visual storytelling
Next up for social media trends in 2020: in-the-moment visual storytelling content! Using Facebook Live and Instagram Stories, triggers immediate reaction and can help your brand boost engagement.
So, what can your business share in real-time to start building relationships with your Facebook audience?
4. Team up with local advocates and influencers
You can team up with local advocates and influencers to further your marketing goals and connect with more real people in your community.
Too much promotional content can come across as sales-y and disingenuous, especially to millennials. But, consumers love endorsements from real people. They want to see that consumers like them are enjoying your product and services before giving you a try.
So, how do you pick local advocates and influencers that are right for your business? Your local advocates can be local media or publications. The best influencers can be your very own customers and brand ambassadors a.k.a the biggest fans of your brand. What you need to look for are people or publications with good reach, an authentic following and genuine engagement (consistent likes and comments.)
Key takeaways: Whatever you decide to do with social media trends in 2020, make sure that you’re posting content that is getting genuine engagement. Then, interact with that engagement.
Don’t just post! Start conversations, join existing conversations and build relationships across platforms to further your marketing goals and grow your brand.
Engage your customers like never before. We help businesses elevate their online presence and social media marketing on the platforms that matter most. Contact us today for more information.
In today’s day in age, many customers and prospects are using social media sites. Many businesses benefit from engaging with them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be?
Follow these four simple steps to develop a Social Media Strategy that is appropriate for you and the customers you serve.
1. DEFINE YOUR GOALS. What are you trying to accomplish with your social media efforts?
2. DEFINE YOUR METRICS. How will you measure the success of your strategy?
3. DECIDE ON TACTICS. What actions can you routinely take on that help you accomplish your goals?
4. EXECUTE YOUR STRATEGY. Measure and refine.